Customer Lifetime Value (CLV) Calculator
Calculate the total revenue you can expect from a customer over their lifetime.
Customer Lifetime Value
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About Customer Lifetime Value
Customer Lifetime Value (CLV) is a key metric for businesses to understand the total revenue they can expect from a customer throughout their relationship. It helps in budgeting, marketing, and retention strategies.
How to Use?
- Enter the average value of a single purchase from a customer.
- Enter how often a customer makes a purchase per year.
- Enter the expected number of years a customer will stay with your business.
- Click "Calculate CLV" to get the total revenue from a customer over their lifetime.
Frequently Asked Questions
Yes, the Customer Lifetime Value Calculator is completely free to use.
Customer Lifetime Value (CLV) is the total revenue a business can expect from a customer over the entire relationship.
CLV is calculated as Average Purchase Value × Purchase Frequency × Customer Lifespan.
Yes, this calculator works for any business that tracks revenue per customer.
No registration is required. You can calculate CLV instantly.