Customer Lifetime Value (CLV) Calculator | CalHub

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Customer Lifetime Value (CLV) Calculator

Calculate the total revenue you can expect from a customer over their lifetime.

Customer Lifetime Value

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About Customer Lifetime Value

Customer Lifetime Value (CLV) is a key metric for businesses to understand the total revenue they can expect from a customer throughout their relationship. It helps in budgeting, marketing, and retention strategies.

How to Use?

  1. Enter the average value of a single purchase from a customer.
  2. Enter how often a customer makes a purchase per year.
  3. Enter the expected number of years a customer will stay with your business.
  4. Click "Calculate CLV" to get the total revenue from a customer over their lifetime.

Frequently Asked Questions

Yes, the Customer Lifetime Value Calculator is completely free to use.

Customer Lifetime Value (CLV) is the total revenue a business can expect from a customer over the entire relationship.

CLV is calculated as Average Purchase Value × Purchase Frequency × Customer Lifespan.

Yes, this calculator works for any business that tracks revenue per customer.

No registration is required. You can calculate CLV instantly.